£80m Etihad Sponsorship deal?

[Sippy]

The Daily Mirror are reporting

Manchester City's new £80million-per-year sponsorship deal will bank them nearly DOUBLE that of rivals United

The new agreement will be a boost to the coffers of the club who were last year fined after failing UEFA's FFP tests

Manchester City are about to strike it rich with a new £80million-a-year sponsorship deal with Etihad.

The Premier League champions, who are four years into a 10-year agreement worth £400million with the national airline of Abu Dhabi, are in the process of renegotiating the terms of the package.

The current deal is worth £40million-a-year to City, but includes sponsorship of the shirt, training kit and naming rights to the club’s expanding stadium and Academy complex.

With City paying the local council around £2million annually for the right to rebrand the stadium, it means they are currently earning less than most other top clubs get for shirt sponsorship alone.
Manchester United bank £47million a year from their agreement with Chevrolet, while Chelsea have just announced a deal with Japanese tyre manufacturer Yokohama Rubber that will net them £200million over five years.

With the worldwide interest in the Premier League showing no sign of slowing down following the new £5billion TV deal, City want to cash in on a sponsorship package that could double their current arrangement with Etihad.

UEFA have already ruled that City’s business relationship with Etihad is not a ‘related party’ arrangement, despite their Abu Dhabi connection, and therefore it does not break their Financial Fair Play Regulations.

City failed FFP last year and were fined £49million and ordered to operate under a restricted transfer budget as well as having their squad reduced for the Champions League.

[Rowley Birkin QC]

I'm sure we'll find some way of blowing the lot on a couple of make-weights from Porto.

[goat]

could buy portugal for that

[Stephen Paul]

Nice wee earner

[bry the guy]

not i we buy portugal.

[goat]

well said bry

[Hesperus]

Wasn't the original deal 400 million over 10 years? So it's effectivly doubled or added an extra 40 mil per season in into the coffers. It's great but it doesn't mean we'll be signing Messi.

[gavin]

The money in football has been crazy for a long time but with this and the new TV deal it is unreal. To think Niall Quinn complained that City could not afford proper training kit for the players. When we moved into the new stadium they couldn't afford to put a modern scoreboard in.